HAVE you spotted a naked mannequin in a Halstead High Street shop window? Meet Daisy.

Daisy is part of a campaign by East Anglia’s Children’s Hospices (EACH) to boost donations to its charity stores.

Wearing just a pair of underwear and a #DressMe tag, and with a dramatic swing to cold weather around the corner, she’s somewhat of a damsel in distress.

The charity is launching a two-week Dress Daisy campaign in order to drive clothes donations at its 21 shops – including its outlet in Halstead.

EACH is on the lookout for both women’s and men’s clothes, as well as furniture and other items, in order to keep its High Street store fully stocked.

Daisy will be in the shop window until next Friday.

Ian Nicolson, head of retail, said: “Our shops are expected to generate £2.5 million a year so we are desperate for donations of clothes and other items.

“We hope this novel campaign will give us a boost and also allow donors to have fun by sharing their donations via social media using the hashtag #DressMe.

“We’re intrigued to see what types of quirky, unwanted clothing people have sitting in their wardrobes.”

EACH cares for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, as well as supporting their families.

The good cause relies on voluntary donations for the majority of its income and needs to raise almost £6 million per year to deliver its services – £16,000 a day, every day of the year.

To put into context the difference just a small donation to a shop can make to the vital work EACH does, here are some examples of what donations could pay for:

– A top, skirt or pair of trousers worth £5 could pay for art supplies for a session of art therapy.

– A nice wedding hat or jacket worth £20 could pay for a support group for siblings.

– An item of good quality furniture or prom dress worth £35 could pay for an hour of specialist care.