ALBION have welcomed a "landmark" broadcast rights deal in which matches against the North London giants will be shown live by online streaming heavyweights Amazon Prime.

The Seagulls' fixtures at Arsenal on December 3 and at Spurs on Boxing Day are part of the £90 million package clinched by Amazon last year with the Premier League to show 20 games a season for the next three seasons.

They include the Merseyside derby between Liverpool and Everton and Tottenham's visit to Old Trafford to face Manchester United.

It is the first time ever in the UK that all of the early December midweek matches and Boxing Day clashes will be available, via Prime Video and free to Amazon Prime's UK members, paying £7.99 a month or £79 per year.

Albion chief executive Paul Barber told The Argus: "Sky have done a wonderful job for football and this is another exciting innovation.

"We all felt in the last round of TV rights there was potential for one of the (streaming) operators to come into the picture.

"I think what's happening here is they are dipping their toes into the water a little bit, seeing what kind of traffic they can generate, the fans' reaction to it.

"I am quite excited by it. It is a bit of a landmark and it will be interesting to see how it goes down.

"They've got 20 games and some big fixtures. I don't think people expected that."

Sky Sports remain by far the biggest players in the multi-billion rights packages struck last summer with 128 matches, followed by BT Sport (52).

Sky demonstrated further innovation plans to their coverage in a presentation to Premier League clubs at their recent annual meeting in Harrogate.

They announce their opening set of live TV picks for August and September early next month.

Albion launch their third season in the Premier League, and first under new head coach Graham Potter, at Watford on August 10. His first home game is against West Ham a week later.

Meanwhile, Albion have yet to make a firm decision on where Alexis Mac Allister will spend the season on loan, in spite of reports in Argentina suggesting a deal with Boca Juniors.

Boca are the biggest and most successful of six clubs in Mac Allister's home country eager to borrow the £8 million attacking midfielder.