Essex Police has launched an investigation after a man tried to lure a school girl into his car.

The incident happened in Lifstan Way, Southend.

Southchurch High School put a message out to parents to warn them about the incident.

A spokesman for Essex Police said: "We are investigating an incident in Lifstan Way, Southend, at about 4.20pm on Thursday, November 15.

"A man in a parked black BMW was reported to have asked her to get in the car. She ran off and told a relative, who challenged the man. He then drove off.

"Enquiries are ongoing. Anyone with information is asked to call the Southend Local Policing Team on 101."