A pop up shop for a clothing swaping project is opening in a busy town centre.

The shop is coming to the The Victoria Shopping Centre in Southend next week for one day only as Southend Council and Veolia promote European Week for Waste Reduction.

The pop-up store will be open 10am until 2pm on Friday November 22, and residents and visitors can bring any unwanted clothes to donate, and in return they can take some clothes that others have donated.

The idea behind it is that many people become bored or rarely use lots of clothes they own and then end up throwing them away. This will enable people to freshen up their wardrobe whilst also clearing out some of the unwanted clothes that are taking up space.

Imran Kazalbash, head of waste management, environmental care and street cleansing at the council said: “This innovative project will not only reduce the amount of textile waste within the Borough, it will also spruce up lots of peoples wardrobes at the same time.

“Every year, 300,000 tonnes of clothing is thrown away in the UK, and events like this enable us to promote alternative options to throwing away unwanted clothes. I urge people to come along and get involved.”

Keith McGurk, Regional Director for Veolia said “Following the waste hierarchy, it is preferable to reuse before you recycle. That’s why we are very happy to launch this initiative as part of our offer to residents to reduce their waste.

“Giving pre-loved clothes a new life is a great way to reduce the environmental impact of these products. We encourage residents to come along - the more clothes, the more chances for everyone to bring something home.”

If you are unable to attend this event, remember that you can recycle your unwanted textiles using your weekly kerbside textile collection. For further information visit www.southend.gov.uk/recycling For more information regarding European Week for Waste Reduction, please visit www.ewwr.eu/en/project/main-features