A NEW housing development hopes to attract "young, or imminent" families into Southmisnter.

Gladman Developments hare asking the community's thoughts about its plans to create a new development in the land off Northend, near to Spratt's Farm.

The developer launched a full public consultation into the plans, warning the public that "if new development does not take place in Southminster then in 20 years’ time it could resemble

a retirement community".

A spokesman for the developer, said: "The purpose of this consultation is to provide an opportunity for local residents, businesses and organisations to learn about our draft proposals.

This will be your further opportunity to tell us what is important to you and what you would like to see on this development should it be built.

"Your feedback is important to us and will be used to help shape our final proposals.

Whether you are in favour of, or opposed to new housing on this site, please tell us why."

It is expected that 36 of the new houses would be affordable housing, with open public spaces also created within the plans.

A bespoke playing area for children has been included in the plans.

The development is specifically aimed at creating homes for young families to watch their children grow up.

The spokesman added: "At present the population profile in this part of Maldon is disproportionally weighted towards older and generally more affluent residents, and is not reflective of the national age and general demographic.

"Those within the current age demographic, are far less likely to use the bus service than younger and less affluent families, who are less represented because of house shortages and unaffordability of house prices.

"New homes not only increase the population.

"New homes are usually occupied by younger families who are currently under represented in this area due to affordability and lack of family homes."

The consultation is available to view online now at your-views.co.uk/southminster.