Braintree Village sees rise in sales and visitor numbers

Braintree Village saw a 14.9 per cent increase in sales from April to June compared to the same period last year, according to data from owner Landsec.

It is believed that the boost is partly from Crocs and Belstaff. (Image: Sonny Flanagan/Umpf PR) The boost has been partly attributed to the opening of new stores including Crocs and Belstaff.

Josef O’Sullivan, centre director at Braintree Village, said: "We’re thrilled to see such a strong uplift in both footfall and sales at Braintree Village.

"These results speak volumes about the continued appetite for experience-led, in-person shopping, and reinforce the vital role physical retail plays in today’s landscape."

The centre also saw an 11.6 per cent rise in footfall.

Sports and athleisure brands performed particularly well, with sales up 22.3 per cent year-on-year.

Sales at Braintree Village have seen a 14.9 per cent increase. (Image: Sonny Flanagan/Umpf PR)

Food and drink outlets saw a 9.8 per cent rise, helped by warm weather and outdoor dining.

Josef said: "Destinations like Braintree Village – where guests can enjoy open-air shopping in a relaxed village setting, alongside family-friendly experiences and a strong mix of brands – offer something truly special to both consumers and brands."

Braintree Village has also launched The Monster, a 300-metre inflatable assault course, for the summer holidays.