A luxury kids retailer has opened its doors at Braintree Village.

Kids Around has welcomed customers brand new outlet store at the centre.

The store, which brings eight jobs, is a boutique dedicated to famous brands for kids.

Brands include Kenzo, DKNY, Boss Kidswear, Timberland, Billieblush and Carrément Beau.

Childrenswear and accessories will be available for ages 0-16 years within the store at Braintree Village with up to 60 per cent off the RRP.

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Centre director Josef O’Sullivan commented: “Welcoming a brand like Kids Around to Braintree Village is something we’re incredibly proud of. We have no doubt that our guests will love our new addition and our first children’s-exclusive store.”

To celebrate the new addition, located by Armani and Crew Clothing Company, until July 7 guests can receive an extra 20 per cent off when buying 2 items, or an extra 30 per cent off when purchasing 3 items, or huge 40 per cent off when purchasing 4 items.

In addition to the new store, the village has also welcomed a Reiss pop-up sample sale store.