VIEWERS of the new Channel 5 series All Creatures Great and Small have been flocking to Welcome to Yorkshire’s website.

Since its premiere on Tuesday, September 1, the hit TV adaptation of the best-selling Dales tales from the much-loved Yorkshire vet James Herriot and set in stunning Yorkshire Dales locations, has left fans keen to find out more. Welcome to Yorkshire website traffic has seen a 75 per cent increase year on year for September to yorkshire.com, with its Yorkshire Dales pages showing a 90 per cent rise in views for September 1 to 16 compared to the same period last year.

Welcome to Yorkshire chief executive James Mason said “The power of TV and film shot in the county and its impact on audiences across the globe is colossal. Visitor numbers to Yorkshire increased rapidly pre-COVID-19, following the success of hit productions such as Gentleman Jack, Victoria and Downton Abbey spectacularly showcasing wonderful heritage buildings and stunning scenery. All Creatures Great and Small captures a positivity and a love of the awe-inspiring outdoors, which is welcome now more than ever. It’s no surprise that after seeing Yorkshire on screen, people then want to experience its beauty and drama first hand."

Interest in the county from American audiences is also set to increase in 2021 when All Creatures Great and Small will be seen across the USA.

Welcome to Yorkshire has linked up with Screen Yorkshire through a new website www.filmedinyorkshire.co.uk to provide click-through information on www.yorkshire.com offering things to do and places to stay at fantastic filming locations in Yorkshire.

Managing Director of The World Of James Herriot in Thirsk Ian Ashton said “We’re absolutely delighted that this iconic show is back on our screens. We’ve been involved with the production company since the start, as much of the memorabilia used in the programme comes from the museum.

We’re already seeing an increase in interest and in numbers, but obviously we have to be incredibly careful at the moment because of Covid-19. This is just the kind of boost we all need right now with so much doom and gloom about, a great wholesome show that can be enjoyed by the whole family.

It’s great for us but also extremely good for the area and the whole county too. When we start to emerge from Covid-19 I’m sure we’ll see a massive influx of visitors who want to see for themselves the places which inspired the stories we’re all so proud of.”