PLANS to install a digital advertising board at an accident blackspot where a pedestrian was killed are being criticised.

The 6.4 metre by 3.4 metre panel, off Barton Road in Stretford, is set to become a TV-screen billboard showing moving adverts to drivers and pedestrians, if approved by Trafford Council’s planning committee.

But the board sits near an area that has seen multiple serious accidents in recent years and a local councillor is concerned that a digital advertising board will distract drivers.

Coun Mike Cordingley (Labour), who represents Gorse Hill ward, has voiced his worries about the plans.

He said: “Drivers navigating through Lostock towards Davyhulme already contend with a number of parking related driving hazards here and finishing with a puffin crossing.

“There’s already been a pedestrian fatality as well as vehicles over-turned in separate incidents.

"Frankly we need drivers to have their wits about them here without further distraction.”

The council is yet to make a decision on the planning application, which was submitted in January.

The application is currently live on the council’s website and is open to comments.

It is not yet known if the decision will be called in to discuss at an upcoming planning committee meeting or whether it will be decided by council officers.