X Factor winner Matt Cardle, who was raised in Halstead, is backing busking in the town.
A post on his Facebook page reads: "This Saturday, March 21st, there will be busking on the high street of my home town #Halstead.
"Great to see some local talent being showcased."
The new-look market is being launched tomorrow, with new stalls as well as busking taking place.
Cardle won the seventh season of The X Factor and released a new album called Porcelain in 2013.
He is currently working on a fourth album.
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