A cancer charity has seen a surge of donations after an online campaign to try and raise awareness of breast cancer has gripped social media.
Women have been posting "bare-faced" selfies of themselves - a picture of them wearing no make up - on social media sites and nominating their friends to do the same.
Facebook, Instagram and Twitter have seen soaring numbers of women posing for snaps wearing no make-up.
The women taking part have also been donating a few pounds to Cancer Research UK.
The charity, which did not even start the campaign, said that it had seen a "a large increase in the volume of donations since yesterday".
Carolan Davidge, director of communications at Cancer Research UK said, "The #nomakeupselfie Twitter trend isn't something Cancer Research UK started - but it's great to see so many people getting involved to help raise awareness of cancer amongst their friends and family.
"If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org."
The charity said it was still looking into the exact rise in the number of donations but said there had been an "unprecedented" number of text donations throughout the day.
A spokeswoman said tens of thousands of text donations have been from people getting involved in the latest online craze today alone.