They had called it Blue and White Day; a chance to spread the word around town about Colchester United.
So in the U’s attempts to forge more relationships and make new friends, their superb performance and result against Brentford on Saturday could surely not have been any better.
In virtually ensuring League One football again for another season after the anxiety of recent weeks, it was just what the doctor ordered. And it was also the perfect conclusion to the Take Over the Town campaign, which has been supported by your Daily Gazette.
There was certainly plenty to smile about.
The sight of some jubilant U’s fans dancing the conga will probably go down as one of the stand-out moments at the Weston Homes Community Stadium.
Admittedly, there was a heavy hint of irony about the gesture.
It was as much a jovial response to their Brentford counterparts’ desire to rejoice their promotion to the Championship as it was a celebration of the U’s being on the verge of avoiding relegation.
But while Colchester followers have experienced their fair share of lows at the venue during another testing campaign, this was undoubtedly a high to be cherished in the U’s final home game of the season.
Indeed, Saturday will probably be remembered as one of the most enjoyable days the U’s have experienced at the Community Stadium since their move there from Layer Road, in 2008.
A bumper crowd of 6,500, the U’s second-highest home attendance of the season, were treated to some great entertainment both on and off the field.
And for most of those in the ground, it was the kind of performance and result which perhaps will have left them wanting more.
This was exactly the kind of atmosphere that the stadium was built for.
On several occasions over the last six years or so, the U’s have disappointed in front of bigger crowds at the venue and perhaps missed the opportunity to entice new fans.
But on this occasion, they will be hoping that any newcomers will now spend the summer months pondering an immediate return, especially with third-tier football now practically secure for another season.