A NEW £6.3million pavilion will be built at the shore end of Southend Pier where the bowling alley used to stand before it was destroyed in the 1995 fire.

The council has commissioned London-based architects ADP to design a new pavilion for the Grade II listed pier – still the longest pleasure pier in the world.

Ann Holland, Southend councillor responsible for culture, tourism and the economy, said: “The pier is undoubtedly the jewel in Southend’s crown and is a symbol of immense pride among the town’s 180,000 residents in addition to the six million visitors each year.

“Despite the fires and crashes over its 187-year history, the council has remained committed to maintaining and restoring the pier over the years.

“Following our condition-survey of the pier last year, which confirmed the structure was safe to build upon, I’m delighted that we are now able to appoint ADP to bring forward designs for this new pavilion.

“It will generate new jobs, boost the local visitor economy and bring fun back to the pier.”

According to ADP’s website, the vision is to create an economically sustainable visitor attraction that contributes to the town’s economy and regeneration while providing employment and a resource for the local community.

Located at the shore end of the 1.34-mile Victorian pier, the new pavilion will provide a year-around, all weather facility with high-quality retail and restaurant outlets and exhibition space, aimed at creating a compelling cultural centre for visitors and encourage them to stay longer in the town.

The concept for the pavilion, according to ADP, has been designed to complement the rich heritage of the pier while capturing views in all directions across the Thames Estuary.

Proposals also include a unified lighting design and illuminations scheme to enhance the pier.

Originally constructed in 1830 from timber, Southend Pier is an internationally recognised symbol of the town.

The present iron pier was first opened in 1889 and has survived fires, boat crashes and two World Wars.

Liz Jarrett, ADP London Studio Director, said: “ADP is delighted to be taking forward the design of a third generation pavilion on the world-famous Southend Pier.”