A WELL-KNOWN shop which has been forced to close because of increased competition is holding a fire sale today.

The Food Company, in Marks Tey, closed in July but is opening at 10am today to allow shoppers to pick up remaining stock - regardless of cost.

The sale - which is likely to attract the store’s loyal customers - will continue until everything is sold.

The Food Company opened in 2000, at a time when foodies were worried about the disappearance of independent butchers, fishmongers and bakers from high streets.

Halstead Gazette:

Busy - the Food Company is open from 10am today... until all stock is sold

Bosses aimed to create a food lovers’ heaven under one roof, and after 17 years the store is now one of the best known one-stop shops for fresh produce.

A message sent to customers said: “It is with much sadness and regret that The Food Company has decided to call time on the premium food and gifts store, and restaurant in Marks Tey.

“After nearly 17 years of trading, the business will be closing its doors at the end of trading on Friday, July 14.

“We would like to thank everyone who has shopped and dined at The Food Company over the years, your loyal support has been very much appreciated.”

It added: “Sadly, the food retail market has changed significantly over the past two decades and the business can no longer compete with the challenges posed by other retailers in the area.

“We’ve made some great memories and some very good friends and are very sad to be closing.”

The shop won the Essex Life Fine Food and Drink award for Retailer of the Year in 2011 and also The Great Taste Shop of the Year in 2013.

The Food Company was contacted for an official response to today’s sale but none was received.